My approach to design is holistic and deeply rooted in simplicity and purpose. Everything should tie back to the why behind businesses and teams.
I bring over twelve years of experience delivering cross-platform brand, product, and service design solutions. Previously, I spent nearly a decade at Clubessential, a SaaS company in the private club and resort industry. During my tenure there I worked to scale design both as a function and a practice: leading a design team of six, steering the brand identity and influencing strategy, and designing beautiful user experiences for multiple web applications. Clubessential was acquired by Battery Ventures in 2016.
I'm fortunate to have collaborated with many world-class brands, delivering design and creative direction for customers such as Marriott, Hilton, The Ritz-Carlton, PGA, Trump Golf, Waldorf-Astoria, Disney, USGA, Park Hyatt, Diageo, and Renaissance Hotels.
Currently I'm a Lead Designer on Design Systems at 84.51° in Cincinnati, Ohio. Our purpose is to empower our product teams to deliver data science, analytics, and ad targeting on over 60M Kroger households to over 1,000 Kroger CPG partners.